It’s likely that you rely on multiple personal care products every day – shampoo, soap, deodorant, etc. Many products contain risky ingredients that can accumulate in your body and contribute to health challenges. Personal care products in the U.S. are industry-regulated (my translation = no regulation). Manufacturers can use whatever ingredients they choose, they do not have to test any individual ingredient for safety, nor how each ingredient interacts with the other ingredients, and they don’t even have to list all the ingredients on the product label.

I’ve shared this information before, but I hope you’ll agree that the message is so important that being reminded on occasion is helpful. It’s why I’ve come to rely on the Skin Deep Cosmetics Database from the Environmental Working Group to research my options, and to find healthier, safer personal care products.

I’ve never been part of the crowd that wore a lot of makeup or went to great lengths to “enhance” their physical appearance. I’m a fan of a more natural look and approach, especially since I’ve learned the health risks of many products. But I must admit that long, lush lashes are something I lack and admire on others. Mascara has been a favorite staple since my teens, but I was still curious and drawn to pictures and advertisements that feature long, beautiful eyelashes. I’ve researched false lashes and extensions, and even bought a pair of lashes with non-toxic glue that I never ended up trying. It just didn’t feel like an authentic choice for me.


I tried a non-toxic lash growth product that was well rated on EWG but was disappointed with the results. I think it actually made my lashes less lush and healthy and also caused mild eye irritation. At that point, I was almost ready to give up on my desire to have more lush and dramatic lashes while sticking to my number one priority of maintaining a healthy, non-toxic lifestyle.

And then I stumbled upon NYX Big & Loud Lash Primer. It is in the least toxic rating category in the EWG database and I purchased it through Amazon for $7.54. I’ve had it for months with no signs of running low. I don’t put on makeup every day but use it 3-6 times a week. It’s easy to apply and I’ve had no signs of irritation, which is a godsend for my super sensitive eyes. It’s meant to be applied prior to mascara but goes on quickly and greatly enhances the affects of my mascara. I am really happy with it and so pleased to have found an inexpensive, easy, non-toxic option to have the lushest, longest lashes I’ve ever experienced!

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